3 ways to boost productivity and customer engagement with Microsoft Copilot

In today’s fast-paced and competitive business landscape, utilities face the challenge of meeting customer expectations, regulatory obligations, and environmental goals while maintaining productivity and customer engagement. Fortunately, cutting-edge technology such as next-gen AI can provide a solution to these challenges.

A prominent example of this is Microsoft’s forthcoming Microsoft 365 Copilot, a revolutionary AI tool that combines large language models (LLMs) with business data and Microsoft 365 applications.

It shows incredible potential to empower teams to concentrate on more significant tasks, leading to higher productivity and improved customer experiences.

Itineris’ UMAX solutions are developed on and natively integrated with the Microsoft Dynamics 365 platform. We eagerly anticipate the opportunities Copilot will bring.

Discover three ways in which Copilot can support utilities in enhancing productivity and customer engagement

1. Enhance customer service

Copilot can assist utilities in improving their customer support by generating helpful responses to customer inquiries. With Copilot’s remarkable ability to understand natural language and context, it can generate accurate and relevant answers to frequently asked questions, billing inquiries, service disruptions, and more. This can reduce the burden on customer support representatives and provide faster and more consistent responses to customers.

Enhance customer service
Win new customers

2. Win new customers

By analyzing vast amounts of data, Copilot can provide valuable insights and suggestions during sales interactions. It will offer sales representatives relevant information, sales strategies, potential upsell or cross-sell opportunities, and intelligent responses to customer inquiries, thereby improving their chances of converting leads into new customers.

3. Personalize customer experience

Copilot can assist utilities in creating personalized marketing campaigns. Instead of struggling to extract data from your CRM, your marketing team can describe their desired customer segment using simple language. Copilot uses this information to generate a targeted segment.

Additionally, Copilot can be used to generate fresh campaign content for email, social media, and other promotional materials. This can save time and provide creative ideas to effectively communicate with customers and promote new products, services, or programs.

Personalize customer experience

Microsoft Copilot in action

The possibilities of next-gen AI and its application in Copilot are immense. From boosting productivity to enhancing customer engagement, Copilot has the potential to revolutionize the way utilities operate. By automating routine tasks and providing actionable insights, it frees up your team’s time, enabling them to focus on more strategic, high-value activities.

Stay tuned for more updates!

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How to create a seamless customer experience

Today, utility customers want to be able to optimize their energy bill, use the eco-friendly energy sources they want, have the freedom to select the service provider of their preference, and all while enjoying a seamless customer experience. Key to this is understanding the customer journey.

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