Itineris appoints Katrien Depoorter as VP of Global Marketing
July 5, 2021
We are happy to announce that we have appointed Katrien Depoorter as Vice President of Global Marketing. Katrien will lead our marketing organization in Europe and the US, and will establish marketing as an engine for our ambitious growth goals.
Katrien brings the talent and a 24-year track record in global B2B software environments, from large publicly traded technology companies to small privately held enterprises and start-ups.
Together with the team, Katrien will drive data-driven marketing to raise the global brand awareness of our company, generate demand, and increase engagement with prospects and customers. In addition, Katrien will continue to work closely with Itineris’ leadership team to identify and set growth strategies for the company and assess new investment opportunities.
“I strongly believe in Itineris’ mission to accelerate the water and energy transition through innovative software solutions. We enable water and energy companies to achieve operational efficiency, customer experience, and environmental goals. This mission has led Itineris to initiate a marketing transformation that puts meaningful connections with our prospects and customers at the center. We will use data, technology, content, various channels, and industry partnerships to answer the needs and challenges of water and energy companies, and to enhance their experience.”
Global VP of Marketing, Itineris
“We are delighted to welcome Katrien to our company. She has an impressive track record of successfully establishing marketing strategies and teams in global B2B software environments. Her insights and expertise in sales, customer delivery & service, go to market and marketing will help us to further position the Itineris brand in our key markets. I look forward to a fruitful collaboration!”
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