Many consumers are seeking ways to self-generate energy. Solar panels, windmills, and industrial batteries are growing in popularity but require significant investment and maintenance. This also creates opportunities for you as an energy retailer.
You can, for example, offer leasing solutions for solar panels, including installation and maintenance as options. These can either be billed as one-off costs or as a monthly service charge. You can utilize data to provide a hybrid charging solution whereby consumer costs are offset by the user selling a portion of their self-generated electricity back to the utility. You can leverage AI to model the broader impact on your customers’ billing and rates, adjusting your buy-back rates accordingly. By allowing your customers to configure the products that best suit their unique situation, e.g. with an online tool on your customer portal, you can provide them with visibility to their costs and benefits, putting them in control of their energy journey.
There are other opportunities for non-commodity innovations that align with customers’ lifestyles and enable you to position your brand as a key component of it, such as EV chargers and car-sharing schemes. These can help you evolve from being merely an energy retailer to a truly renewable service partner.