“Water scarcity is an existential threat to all of us. We’re proud of the work we’ve done with our partner Itineris to combat wasteful irrigation practices that lead to depleted aquifers and higher water prices for our customers."

Chelsea Solomon,
Water Utilities Director, Georgetown Utility Systems

Itineris Customer: Georgetown

About

Georgetown Utility Systems supplies water, wastewater, storm water, electricity, and refuse services to more than 65,000 customers in the city of Georgetown, Texas. The city, located 25 miles north of Austin, adopted Itineris’ UMAX customer information system (CIS) in 2018 and quickly realized a number of billing process efficiencies as a result. But they still had a lingering problem—one shared by many utilities throughout the American South and Southwest: a growing population and a diminishing water supply due to persistent drought conditions.

To lower peak demand, water suppliers like Georgetown maintain watering schedules that restrict customer lawn irrigation to specific days of the week. But those schedules only work if everyone adheres to them, and many homeowners with automatic irrigation systems don't reprogram them to comply. Consequently, Georgetown staff were faced with several time-consuming processes:

  • Manually identifying violators
  • Drafting and delivering numerous communications
  • Continuously answering policy questions

They turned to Itineris for a solution.

City of Georgetown Watering Schedule

Example of a Watering Schedule - Stage 1

water
sewer
stormwater
Elec
waste
0k
ACCOUNTS
0k
PEOPLE SERVED
0
UMAX USERS

Solution

Itineris' Wrong-day Irrigation solution

During the drought season, 99.8% of the city's water resources are consumed, with more than 50% attributed to lawn irrigation (sprinkler systems). To mitigate that consumption, lawn irrigation is restricted to specific days during summer.

The Itineris Wrong-day Irrigation solution, which leverages smart meter data analytics, automatically detects when customers irrigate on the wrong day and instantly sends a courtesy letter to educate them.

If customers do not adjust their behavior within a given timeframe, the UMAX billing system can automatically impose penalties.

GEORGETOWN HOUSEHOLD
WATER USAGE IN 2023

City of Georgetown Water Usage per Month

Results

The improvements realized after the implementation of our solution were tremendous in terms of
customer behavioral change, staff time savings, and water conservation.

BEHAVIORAL CHANGE

85%

ADJUSTED THEIR
WATER USAGE

Thanks to the courtesy letter explaining the importance of adhering to the watering schedule, 85% of citizens took action and changed their behavior.

REDUCED IRRIGATION

50%

REDUCTION IN PROGRAMMED IRRIGATION

A 50% reduction in programmed irrigation was realized within only three weeks of the initial courtesy letter being sent.

FULLY-AUTOMATED PROCESS

15,000 AUTOMATED
LETTERS SENT

The automation of this process enabled the Georgetown Water Conservation Team to dedicate their efforts to managing exceptions.

WATER CONSERVATION

300

OLYMPIC-SIZE SWIMMING
POOLS OF WATER CAN BE SAVED

The Itineris solution proved that up to 200 million gallons of water could be saved. That’s equal to 300 Olympic-size swimming pools!

Process

How does it work?

1.0 Georgetown Tableau de bord

Valuable consumption insights are available to customers in an intuitive, easily accessible format via the self-service portal.

Equipped with the Itineris Wrong-day Irrigation solution, Georgetown has reduced their cost to serve, simplified compliance with regulatory obligations, educated and engaged their customers, and made significant strides toward their sustainability targets.

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