Overseeing the energy value chain the only one well equipped to energy advice is the meter company. Neither the supplier or the grid companies can fulfil this role, because their objective is to sell energy or to optimize the energy flow in the grid.
However, for well executed energy advice the end-user needs to have a smart meter. The meter company faces the problem of convincing the end-user of the added value of the Smart Meter and has to set up a communication infrastructure for metering and distribution of meter data..
The roll-out of smart meters however is a complex program: it is time consuming, the penetration is still low and – most importantly - depending on the individual end-user.
The challenges the meter companies are facing is also the lack of own assets or customers or asset ownership, but they own the data. By energy monitoring and efficiency advice their role is key in climate issues.